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Sirivennela Seetharama Sastry : ウィキペディア英語版
Sirivennela Seetharama Sastry

Chembolu Seetharama Sastry (popularly known as Sirivennela Seetharama Sastry) (born 1955) is an Indian lyricist known for his works in Telugu cinema.
He won the Nandi Award for Best Lyricist 10 times and Filmfare Award for Best Lyricist – Telugu 3 times. He was the key note speaker at the Telugu Association of North America's celebrations held in Chicago between 2 and 4 July 2009 He is currently the highest paid film lyricist in Andhra Pradesh. Recently, He was also felicitated by the Bay Area Telugu association.
==Career==
Seetharama Sastry debuted with writing songs for Kasinathuni Viswanath. Though his debut song was for ''Janani Janmabhoomi'' (1984), where his name was shown as Ch Seeta Rama Sastry, the songs in the movie ''Sirivennela'' were so phenomenally popular that the name of this movie got tagged to his given name.
The songs of this movie are wonderful and rich in meaning that each of the songs is remembered to this day as landmarks in Telugu film-music.
A particular highlight of the movie is the song "Vidhata Thalapuna", sung by S. P. Balasubrahmanyam and P. Susheela. The song is about Aum, the most sacred syllable in Hinduism, from which the Veda traditions originated. Other notable songs include ''Adibhikshuvu Vadinedi Koredhi'' and ''Ee gali Ee Nela''. The songs and their lyrics became hugely popular with Sastry, subsequently winning his first Nandi Award for Best Lyricist for the song "Aadi Bhikshuvu". He won Nandi Award for his first film itself, which was an unprecedented and never again record.
He then wrote lyrics for many songs in films such as ''Swayam Krushi'', ''Swarna Kamalam'', ''Samsaram Oka Chadarangam'', ''Shrutilayalu'', ''Pelli Chesi Choodu''. The lyrics for these songs got high reception and Sitarama Sastry was established as one of the major lyricists in Telugu Film Industry. He won his second Nandi Award for Best Lyricist for the song "Telavardemo Swamy" from the film ''Shrutilayalu'' and his third Nandi Award for Best Lyricist for the song "Andela Ravamidi Padamuladaa" from the film ''Swarna Kamalam'' in 1988. He also made record by winning hat-trick Nandi Awards in 1986, 1987 and 1988 and became the first one to do so.
His next major breakthrough was ''Rudraveena''. The lyrics for songs like "Tarali raada", said to have inspired many people.
He then gave lyrics to many songs from the films such as ''Swarakalpana'', ''Anna Thammudu'', ''Indrudu Chandrudu'', ''Alludugaru'', ''Antam'' with all songs gaining high critical reception. His lyrics for the film ''Gaayam'' were considered as a path breaking effort and gained him, his fourth Nandi Award for Best Lyricist for the song "Surajyamavaleni", in 1993.
He then wrote lyrics for many songs for films such as ''Kshana Kshanam'', ''Swati Kiranam'', ''Money'', ''Govinda Govinda'', ''Criminal'', ''Gulabi'', ''Love Birds'' (Telugu Version), ''Taraka Ramudu'', ''Shubhalagnam'', ''Srikaram'' and ''Little Soldiers''. All these songs made him extremely popular. He won his fifth and sixth Nandi Award for Best Lyricist for the films ''Shubhalagnam'' and ''Srikaram'' respectively.
His next venture was ''Ninne Pelladatha'', in which he was the single card lyricist. All songs were big hits, both lyrically and musically.
He followed up with lyrics for songs in films such as ''Shubha Muhurtam'', ''Priya Raagaalu'', ''Aaha'', ''Pelli Kanuka'', ''Sindhooram'', ''Aavida Maa Aavide'', ''Chandralekha'', ''Wife of V. Varaprasad'', ''Seetharama Raju'', ''Prema Katha'' e.t.c. The lyrics for all these songs got appreciated. However, lyrics for the songs in the films ''Sindhooram'', ''Prema Katha'' stand out. The former one was about naxalism and the latter one was a tragedy love story. His lyrics got extremely positive reception and won him his seventh and eighth Nandi Award for Best Lyricist for the songs "Ardha Shatabdapu" (''Sindhooram'') and "Devudu Karunistadani" (''Prema Katha'').
He started 2000s by writing lyrics for films such as ''Murari'', ''Oh Chinadana'', ''Okkadu'', ''Nuvve Kavali'', ''Nuvvu Naaku Nachav'', ''Manmadhudu'', ''Ela Cheppanu'', ''Varsham'', ''Nuvvostanante Nenoddantana'', ''Chakram'', and ''Happy''. Among these songs, "Hare Rama" (''Okkadu''), "Ekkada Unna" (''Nuvve Kavali''), "Aakasam Thakela" (''Nuvvostanante Nenoddantana'') and "Jagamantha Kutumbam" (''Chakram'') got exceptional reception with "Aakasam Thakela" winning him, his first Filmfare Award for Best Lyricist – Telugu and "Jagamantha Kutumbam" winning him his ninth Nandi Award for Best Lyricist.
He followed up by writing lyrics for many songs from films such as ''Bommarillu'', ''Aadavari Matalaku Ardhalu Verule'', ''Gamyam'', ''Sasirekha Parinayam'', ''Jalsa'', ''Parugu'', ''Kotha Bangaru Lokam'', ''Mahatma'' e.t.c Lyrics for all these songs became popular. Particularly, "Entha Varaku" from ''Gamyam'' is often described as one of his best works and won him his tenth Nandi Award for Best Lyricist and third Filmfare Award for Best Lyricist – Telugu (the second Filmfare Award for Best Lyricist – Telugu is for "Konthamandi Sontha Peru" from ''Mahatma'')
In 2011, he wrote lyrics for "Badulu Thochani" (''Mr. Perfect'') which rave reviews for its lyrical content. He also wrote lyrics for many songs from the films such as ''Oh My Friend'', ''Oosaravelli'', ''Tuneega Tuneega'', ''Onamalu'', ''Krishnam Vande Jagadgurum'', ''Seethamma Vakitlo Sirimalle Chettu'', ''Greeku Veerudu'', ''Paisa'', ''Om 3D'', ''Balupu'', ''Anthaka Mundu Aa Tarvatha'', ''Adavi Kaachina Vennela''. The lyrics for the songs, written by him, from these films got high appreciation.
He is considered as one of the greatest lyricist in Telugu Film Industry along with Veturi and Aatreya. Most of the younger lyricists like Chandra Bose, Ananth Sreeram and Rama Jogayya Sastri consider him as their guru.
He has written over 3000 songs till date and was felicitated for this achievement in the Audio function of 2014 movie Mukunda. His lyrics for 2015 song "Mental Madhilo" from ''OK Bangaram'' has received praise, His lyrics for ''OK Bangaram'' has been considered very apt for a dubbed version.

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